CGE Studio
Branding
Branding plays a powerful role in shaping how people experience a designer - especially when your work is rooted in emotion, environment, and human connection. Creating a personal brand was important to me because I wanted a visual identity that quietly communicates who I am, how I think, and what I care about.
Project Branding
Brand Board & Strategy
Purpose
I design with people in mind - always. My purpose is to shape spaces that respond to how individuals feel, move and interact within them. I believe design can influence mood, behaviour, wellbeing and it’s my job to translate those emotional needs into physical spaces creating calm, meaningful, and sustainable environments…with also some fun!
Vision
To lead creative, large-scale projects that leave a lasting impact on those who use the spaces - from hospitals to hotels. I want my work to be known not only for how it looks, but how it makes people feel: colourful, playful and warm.
Mission
I’m on a mission to design spaces that respond to the psychological needs of people - places that support wellbeing, spark joy and feel genuinely good to be in. I’m committed to constantly learning - whether that’s deepening my understanding of sustainable materials, improving my rendering skills or evolving creatively through new experiences. Design should grow with us and so should the designer.
Strategic Objectives
A) Prioritise sustainability and longevity in design choices
B) Build a network of clients, creatives and collaborators who share similar energy and values.
C) Use travel as a tool for creative growth and to spark inspiration
D) To run a studio that reflects who I am - creative, fun and trusted.
Visual Identity
I believe great design should feel personal, purposeful, and just a little bit playful, which is where the inspiration came from for my logo. The logo is built from my initials, using soft geometry and balanced forms to reflect calm confidence and clarity. It’s paired with a muted palette of green and soft purple chosen for their subtlety, warmth, and sense of creative calm. These tones feel thoughtful and grounded, allowing space for personality without overwhelming it. A spark-like asterisk that adds a subtle sense of personality. Together, these elements create a brand that feels emotionally intelligent — designed to be approachable, considered, and quietly expressive. It reflects the way I approach design: with intention, sensitivity, and a deep respect for how people actually feel in the spaces they live and work.